People don't buy coaching they don't understand.

Answer 5 questions → get 3 descriptions that make prospects say "how do I sign up?"

Let's figure out your perfect one-liner. First up:

What kind of coaching do you offer?

Pick the closest match, or type your own.

Nice. Now tell me about the people you want to work with.

Who are your coaching clients?

Picture someone who'd be a perfect fit. What are they like? What's going on in their life?

Got it. So when these people find you - what are they actually saying?

What's the problem your clients come to you with?

Use their words, not yours. What would they say on a discovery call or in a DM?

That's real. Ok so what does the other side look like for them?

What result do your clients walk away with?

Paint the after picture. Where would they be 3-6 months after working with you?

Last one, and it's totally fine to skip this.

What makes your approach different?

Your method, your background, a framework you use - whatever makes you you. No pressure if you don't have a clear answer yet.

Optional - but it'll make your descriptions noticeably better

Writing your descriptions...

I'm pulling together 3 different angles for your coaching description. Almost there.

Here's what I came up with.

Three different angles. Pick the one that sounds most like you, or grab pieces from each.

Option A Best for your website headline

Option B Best for a discovery call intro

Option C Best for your Instagram bio

Now put it on your website

Paperbell gives you a beautiful coaching website with scheduling, payments, and client management built right in.

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